One latest employer of a brand new Albemarle downtown enterprise proprietor is a well-known mouse quickly approaching his a centesimal birthday.
Olivia Phillips, a former Disney worker turned social media influencer with almost 10,000 Instagram followers, not too long ago celebrated the grand opening of Livi Bug’s Boutique on South Second Avenue in Albemarle.
With a lot of the stock from the earlier Lah-Ti-Dah Boutique, the brand new enterprise was opened final month in downtown Albemarle by Phillips and her mom, Mandi Rogers.
Phillips not too long ago returned house after working for years at Walt Disney World in Orlando, Florida.
She began posting her trend selections on social media in September 2019, the place her affect began rising.
“I used to be not seeing a whole lot of plus-sized outfits, influencers or figures in social media, or any media for that matter,” Phillips stated.
Phillips stated she would obtain compliments on her outfits she wore, and needed to share that together with her followers.
“From there, it simply form of took off,” Phillips stated.
The important thing to being a web based influencer, she added, is to publish every day, which is what she does with no matter outfit she is carrying that day.
Her husband, Adam, would take her image earlier than she went to work for Disney in visitor companies, which helped her develop her on-line presence. Her duties at Disney went from dealing with emails and telephone calls to working with the corporate’s presence on social media.
Phillips now could be a model ambassador with manufacturers akin to Aerie, Vera Bradley, Lane Bryant and others showcasing their merchandise.
On her Instagram profile, Phillips states “all our bodies are lovely our bodies” as a part of the physique positivity motion. It’s a social motion which seeks to empower people regardless of their measurement or weight, based on Wikipedia.
“It’s been actually superior to get to share trend for individuals who I really feel like trend isn’t made for,” Phillips stated.
“I undoubtedly know that you could’t simply stroll into any retailer and look forward to finding your sizes.”
Livi Bug’s Boutique could have plus-size clothes for girls together with many objects from the earlier retailer, like Pure Vida jewellery.
Current additions to the shop embrace regionally made presents and objects together with a males’s part. Gadgets throughout the shop vary from spa objects to purses and equipment, candles and extra.
“We wish to simply have a spot the place you may are available and actually, for any particular person in your loved ones or buddies, any occasion or event, you’ll find one thing,” Phillips stated.
The objects in Livi Bug’s usually are not ones customers at chain shops would discover, she stated.
“That’s what I really like…you may are available and discover one thing for anybody in your life.”
A local of New London, Phillips graduated from Grey Stone Day Faculty then earned an English diploma from Campbell College. Her internship at Campbell helped create her job alternative with Disney.
Phillips and her mom each resolve about points relating to the shop as the 2 each labored collectively to get the story prepared for the general public.
The brand new proprietor obtained emotional when enthusiastic about beginning the enterprise together with her mom after spending years away in Florida.
“It’s simply emotional to consider all of it got here collectively, for me to maneuver again and us to get this chance,” Phillips stated.
The brand new boutique is a “women-owned” enterprise, she added, with a strong bond between herself and her mom, “and we’re very happy with that. I couldn’t have performed it with out her…it’s the most important blessing.”
So far as her on-line presence, Phillips stated she desires develop previous 10,000 followers on Instagram whereas persevering with to signify plus-sized ladies.
She additionally stated she is engaged on a constructing a web site and being able to ship objects to prospects.
“The neighborhood I’ve constructed by means of social media has been so supportive.”