PEORIA – When Jessi Linn Litterst heard 4 years in the past that Moxie’s Resale was at risk of closing, she determined to purchase the enterprise.
“It was a complete whim. I don’t suppose anyone may hearken to their coronary heart extra. I used to be in love with the shop and I wished it to remain,” mentioned Litterst. “So I requested a good friend, an investor, if he wished to assist, and I wrote a marketing strategy and he went for it.”
Litterst had primarily labored in meals earlier than she purchased Moxie’s, however she was on her technique to getting a level in enterprise — and working a enterprise was one thing she knew she may do.
The earlier proprietor had been in enterprise for about 5 years at 3817 N. Sheridan Highway, subsequent to Sheridan Nursery. When Litterst took over, she made a couple of adorning modifications, however every thing else stayed the identical — till this spring, when she moved the store to Studios on Sheridan within the Sunbeam Constructing, 923 N Sheridan Highway.
“Final yr was actually, actually onerous. We stayed on the retailer a lot of the lockdown, as a result of cash was actually, actually tight,” mentioned Litterst. “Since then, we downsized. We got here right here to Studios on Sheridan. I knew I wanted to downsize as a result of I nonetheless owed my landlord for the previous yr. That they had helped me out, to maintain my head above water.”
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Although the brand new house is smaller, it nonetheless has the identical quantity of retail house because the outdated location — simply has much less storage, mentioned Litterest. Prospects are nonetheless seeing the identical nice number of gently used and classic garments.
“Moxie’s is about you making your personal vogue. It’s the way you make it, the way you personal it,” mentioned Litterst. “So I promote tops you can also make an abundance of outfits with, or bottoms which might be distinctive, that no person has seen. Or vice versa. It’s about how you set it collectively.”
Along with trendy vogue, Litterest additionally carries classic clothes, which relations typically herald when cleansing out the closets of family members.
“Quite a lot of the ladies round right here had some very nice stuff. They’d journey as much as Chicago and get some attire within the Nineteen Fifties. I’ve had a number of attire undergo right here that have been hand-tailored in New York or Chicago,” mentioned Litterst.
One of the vital fascinating clothes she’s offered over time was a fur coat with a black and white diamond sample and suede inserts.
“I offered it for $500, and I offered it in the course of summer season,” mentioned Litterst.
Clothes is accepted on consignment with a 60-day contract and a 50/50 break up on the proceeds, paid in both money or retailer credit score. Litterest additionally buys garments for $2 a pound. Prospects ought to make an appointment earlier than bringing in clothes, and Litterst has remaining say on what she’s going to take – she is aware of what’s going to promote, and what received’t.
“Once I first began out, I attempted every thing. I had a bunch of very nice fits, Anne Taylor, Banana Republic, Calvin Klein. I had them for $50 a bit. These have been like $200-$300 fits, and they might not promote,” mentioned Litterst.
Ladies are sometimes shocked when she received’t take fits, however her prospects are usually looking for one thing extra informal.
“My prospects are searching for a cute outfit for a Friday night time present. They need to go right down to the riverfront to observe a band they usually want a pair of denims, they usually can discover a actually cute, distinctive pair right here,” Litterst mentioned.
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Whereas the transfer to the Sunbeam Constructing required some creativity, it has been a great determination, Litterst mentioned.
“We needed to do quite a lot of finagling with the house, however every thing ended up understanding. Like I went down from three dressing rooms to at least one, however the one I’ve proper now could be actually cute,” mentioned Litterst, who created the dressing room with a display and a pair classic marriage ceremony attire.
The transfer has additionally helped Litterst increase her buyer base. The Sunbeam Constructing is dwelling to quite a lot of companies, which gives extra foot visitors than what Litterst had at her former location. And since the encompassing neighborhood has a extra artsy vibe, the store is nearer to the kind of individuals who put on classic clothes.
“I am close to Bradley, I am close to the West Bluff, the place persons are extra into that vintage-type look,” mentioned Litterst. “It’s only a higher demographic for me on the Sunbeam.”
Contact Moxie’s Resale by means of Fb, https://www.fb.com/Moxies-ReSale-141912842602649/, or by calling (309) 713-2887.
Leslie Renken will be reached at 270-8503 or firstname.lastname@example.org. Comply with her on Fb.com/leslie.renken.